Nordic Aviation Group to operate as Nordica

Nordic Aviation Group, via its official Facebook account, announced (08-Mar-2016) it selected 'Nordica' as the new name for its carrier. The name will be introduced following the carrier's presentation of a brand development programme in late Mar-2016, aimed at marketing the carrier as a national brand of Estonia, appealing to foreigners. Nordica was chosen to reflect the carrier's alignment with northern countries and status of international carrier, be compatible with name of partner Adria Airways and minimise associations with Estonian Air. Nordic Aviation Group plans to promote its brand using original and modern design.