Lion Air Group reportedly plans to launch a Thai LCC subsidiary, Thai Lion Air, with the carrier already recruiting staff, according to a report from Bangkok Post. Thailand’s Civil Aviation Department director-general Woradej Harnprasert said: “Lion Air's entry is good for more healthy competition, giving passengers choice.” The start-up will reportedly operate from Thailand’s Bangok Don Mueang International Airport, using up to six Boeing 737-800s. Mr Harnprasert said the start-up was yet to apply for an air operator’s certificate, and Thai entities are required by law to hold at least 51% ownership in the company. According to the CAPA Fleet Database, Lion Air Group currently operates 15 737-800s, with a further 11 on order.
Lion Air Group to start Thai LCC subsidiary, Thai Lion Air: report
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The group, which consists of five airlines in three Southeast Asian countries, was initially planning to add at least 32 aircraft in 2H2014. An adjustment of three to six aircraft has been pursued by using its leasing subsidiary to start placing aircraft outside the group. Lion also has fallen behind its 3Q2014 target by several aircraft but at least for now expects to make it up in 4Q2014.
The group will again not end up placing in Southeast Asia all 60 aircraft slated for delivery in 2015 as its leasing subsidiary Transportation Partners further ramps up third party activity. But Lion is still on track to expand its fleet at a much faster rate than rival groups, enabling it to overtake or widen the gap with competitors.
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Among the nearly 50 airlines based in Southeast Asia, excluding small regional and charter operators, approximately 80% were not profitable in 1H2014. Losses are likely to continue through at least 3Q2014 but there are indications market conditions will start to improve by 4Q2014 or 1H2015.
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