LATAM Airlines Group reshuffles its whole fare pricing structure in six domestic markets

LATAM Airlines Group announced (09-Nov-2016) new travel model for domestic services in the six countries where LATAM has domestic operations. The model will respond to changes and high growth in the global aviation industry, modern passenger needs and the development of the digital experience in all aspects of travel. A phased country-by-country introduction will begin the 1H2017. The new offering will include fares that are up to 20% cheaper, a fare structure that enables passengers to choose the services they want to pay for and the incorporation of digital technologies to improve the travel experience such as LATAM Entertainment, a free of charge wireless entertainment system, which is already available on all domestic flights. The new way to book flights will enable passengers to choose fares according to the journey type and the additional services they require, allowing passengers to travel with hand luggage at no extra cost with the option to add checked luggage; enjoy a wider range of food on-board; select their seat; and add the option to change or cancel their ticket. With more options, the new model aims to make fares clearer and more personalized. [more - original PR - English/Spanish/Portuguese]