JetBlue Airways and South African Airways want to expand their partnership to include codesharing from Feb-2011 (Aviation Week, 07-Feb-2011). The two carriers began interlining in May-2010, without code-sharing. But in an application filed with the U.S. Transportation Department dated 02-Feb-2011, the carriers disclosed that they signed a code-sharing agreement on 24-Jan-2011. The carrier is asking for DOT approval to place SAA’s code on any JetBlue flights within the U.S., but identified 17 routes out of New York John F. Kennedy International Airport and four out of Washington Dulles International Airport. Six of the New York city-pairs involve California or Florida markets, with others that include Boston, Charlotte, Chicago, Denver, Las Vegas, New Orleans, Phoenix and Washington. The Washington markets, in addition to New York, are Boston, Fort Lauderdale and Orlando. [more - OST Filing]
JetBlue and South African Airways seek approval to codeshare
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Dynamics have also shifted in Atlanta during that time period. Although Delta remains the dominant airline, Southwest has acquired AirTran and put less emphasis on Atlanta as a hub. Ultra-low cost airlines have also made moves in Atlanta during the past couple of years. Those changes could create an opening for an airline that offers a different product proposition in the market.
jetBlue’s return to Atlanta depends on the airport granting the airline’s request for specific gates. A launch of flights would be mutually beneficial for both jetBlue and Atlanta. jetBlue gains access to one of the largest US domestic markets and Atlanta would broaden its number of airlines spanning three distinct business models – full service airlines, medium frills LCCs and ULCCs.
Spirit Airlines feels sting of Southwest’s discounting. First signs emerge of changing network mix
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Spirit is forecasting some improvement in the US revenue environment in 3Q2016 as the airline starts to lap the onset of pricing dilution in the US market that started in mid-2015, and as its own capacity slows in comparison with 2Q2016.
The airline is also making network moves in late 2016 to reflect its new strategy of adding mid-size markets that are less competitive. Spirit is making a push from a new market – Akron-Canton – and is also expanding from Orlando. At the same time, Spirit is exiting markets featuring a mix of low and high levels of competition as it works to change the structure of its network, now that larger airlines are more wilful in matching the ULCC’s fares.