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Cebu Pacific welcomes launch of Japanese LCCs: CEO advisor

7-Sep-2012 2:57 AM

Cebu Pacific CEO advisor Garry Kingshott, speaking at CAPA's LCCs & New Age Airlines in North Asia Conference in Macau, stated (06-Sep-2012) he expects the launch of three low-cost carriers in Japan this year will help build awareness of the LCC model in Japan, which will benefit all LCCs operating in the country including Cebu Pacific. Mr Kingshott said it has taken time for the Japanese market to get accustomed to Cebu Pacific's service since it launched flights to Japan in 2010. He says Cebu Pacific's only Japanese route, Manila-Osaka Kansai, is now performing well, but there continue to be "issues" with passengers becoming accustomed to the LCC model. The launch of Peach, Jetstar Japan and AirAsia Japan in recent months should help build awareness of the LCC model in Japan and in particular get Japanese passengers used to the concept of online ticket bookings. "We are delighted to have LCCs in Japan established," Mr Kingshott said, noting, "It will be nice to have some support from local LCCs." Cebu Pacific is interested in expanding its Japanese network but Japanese authorities currently prohibit all Philippine carriers from adding capacity to Japan due to ICAO-related restrictions.