AirAsia X Group optimistic of improved performance in 2H2015

AirAsia X Group CEO Kamaruddin Meranun said (27-May-2015) the carrier is optimistic of improved performance from 2H2015, resulting in "a better financial footing in FY2015." The carrier intends to increase integration with its partners in 2015, including "aggressive marketing collaboration" with the AirAsia BIG loyalty programme, introducing exclusive inflight duty free products, launching a new sales platform to increase ancillary revenue and enhance integration within the AirAsia Group by promoting 'Fly-Thru' transit services. [more - original PR] [more - original PR - 2]