JCDecaux: Unveiling Heathrow Terminal 2
26-Sep-2013 JCDecaux Airport UK and Heathrow have unveiled the spectacular range of airport advertising opportunities that have been built into the fabric of Heathrow's new Terminal 2. Following Terminal 5's blueprint, JCDecaux Airport UK and Heathrow have worked alongside architects to develop a streamlined media space of state-of-the-art digital screens and iconic posters strategically planned-in to the design of this new terminal.
Opening its doors to the public on 4th June 2014, 20 million passengers are projected to pass through Terminal 2 in one year alone. As well as providing a strong digital network of 100 Digital Airport Panels and Carousel Airport Panels, Heathrow Terminal 2 will offer brands an extensive selection of large format digital sites.
The most high-profile of these digital sites include the T2 Digital Towers (11.5m x 4.8m) that will reach 100% of the audience arriving at Departures, the T2 Motions (6.9m x 1.7m) located at the ticket presentation channel, the Couture Portals (7.5m x 1.7m) visible to all the passengers descending the escalators into the departure lounge and the T2 GrandView - a three-sided exterior structure that towers over the main entrance roads to the terminal.
Other opportunities for brands include the Global Gateways, Couture Towers and Baggage Hall Domination. The Global Gateways target 100% of passengers departing the lounge whilst the Couture Towers will target the affluent consumers located in the retail areas. The Baggage Hall Domination will offer a network of 6 imposing sites strategically positioned above the baggage belts, dominating Baggage Reclaim. Terminal 2 will also provide two zones for exciting new experiential opportunities within the check-in area.
JCDecaux Airport will extend formats that have proven successful at other terminals to Terminal 2 such as the Digital Airport Panels, Carousal Airport Panels and Zonal Beacons.
Nick Webb, Head of Advertising at Heathrow says, 'Advertising is part of the fabric of Heathrow. Adopting the same successful approach we initiated at T5, the advertising panels and screens were designed into the construction blueprints. It is this integration that will ensure their effectiveness. Terminal 2 is central to Heathrow's vision of Making every journey better'.
Julie France, Managing Director of JCDecaux Airport says, 'The airport delivers influential advertising to influential individuals. And, in a location as iconic and impressive as the new Terminal 2, we can be confident that this effect will be magnified. You'll find an impressive range of dominating Impact panels, immersive Broadcast panels and screens, and a variety of Touch options. The interaction between these platforms and the desirable audience travelling with the Star Alliance group will form a powerful combination - one that will further enhance Heathrow's ability to deliver a world of advertising possibility.'