Qantas (quietly) declares war!
A full-blown turf war is set to break out in the Australian
domestic market from mid-2007, as Qantas defends its ‘line-in-the-sand’
65% share of the domestic market. That was the upper limit tolerated when Virgin
Blue ramped up its expansion after Ansett’s collapse. But Qantas will
now be fighting off two protagonists, as Tiger Airways prepares to enter. [272 words]