- CAPA Analysis
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- Airline Status
- IATA Code
- Date established
- Corporate Address
- N1, Level 4, Airlines Office
Main Terminal Building
Kuala Lumpur International Airport
64000, Sepang, Selangor Darul Ehsan
- Main hub
- Kuala Lumpur International Airport
- Business model
- Full Service Carrier
- Domestic | International
- Airline Group
- Part of Lion Group
- Frequent Flyer Programme
- Malindo Miles
- Association Membership
Malindo Air is a full service carrier formed as a joint venture between Malaysia's National Aerospace and Defence Industries (NADI) (51%) and Lion Air of Indonesia (49%). The carrier launched in mid Mar-2013 starting with domestic services and plans to launch a number of international routes to India and Bangladesh in future. The carrier operates a fleet of Boeing 737-900ER and ATR72-212 aircraft from its Kuala Lumpur hubs.
Location of Malindo Air main hub (Kuala Lumpur International Airport)
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Malaysia’s Malindo Air is focusing on partnerships both within and outside the Lion Group to help support accelerated growth. Malindo now accounts for approximately 8% of traffic at Kuala Lumpur International Airport (KLIA) and will soon link KLIA with over 30 destinations, making it attractive to foreign airlines seeking feed.
Malindo has implemented interlines with Turkish Airlines, Qatar Airways and Etihad Airways over the last four months. It is now in the process of implementing an interline agreement with Oman Air, and aims to have seven interlines in place by the end of 2016.
Malindo is also now working more closely with other airlines in the Lion Group. Malindo recently began selling connections beyond Bangkok on Thai Lion Air, and plans soon to begin selling connections beyond Jakarta on Batik Air.
Malaysia’s Malindo Air has added three destinations over the last month, expanding its international network to 25 cities in 13 countries. At least five new destinations are likely in 4Q2016, including Brisbane, Chiang Mai, Phuket and up to two in China.
Malindo is the only airline of Indonesia's Lion Group with a significant international network and is starting to emerge as a major sixth freedom competitor within the Asia Pacific region. Malindo’s rapid international expansion is somewhat risky but strategic and essential as the Lion Group seeks a bigger role outside its domestic roots.
This is Part 2 in a series of analysis reports on Malindo. The first part analysed Malindo’s plans for fleet expansion. This part reviews Malindo’s network expansion and the final part will examine the airline's partnership strategy and overall outlook.
Malindo Air is pursuing rapid expansion as the Lion Group’s Malaysian joint venture embraces a full service network model. Malindo plans to add 13 or 14 aircraft in 2016 – making it one the fastest growing airlines in Asia and yet another thorn in the side of Malaysia Airlines.
Malindo has added seven aircraft over the past four months, giving it an active fleet of 34 aircraft. Malindo is now in the process of putting into service two more aircraft, and expects to add another five to six aircraft by the end of 2016.
This is Part 1 in a series of reports on Malindo. This part will focus on its plans for fleet expansion. Subsequent analyses will examine Malindo’s network expansion, its partnership strategy and its overall outlook.
Asian airlines have long had second brands, often for a regional airline flying to secondary markets. For equally as long airlines have struggled with how to work the brands in sync – somewhere between fully aligned with the flagship parent and full independence. This is starting to change, with the most prominent example being Cathay Pacific's change of Dragonair's branding to Cathay Dragon, effective 21-Nov-2016. Product too has already been largely aligned.
Dragonair has expanded out of its mostly China niche to take over Cathay's Penang service and launch flights to Denpasar Bali and Tokyo Haneda, supplementing Cathay services and giving the two a larger group presence. The boldest move yet is Dragonair taking over the Kuala Lumpur route from Cathay in 2017. Cathay will transfer five A330s to Dragonair, more than what is needed for four daily Kuala Lumpur flights, indicating that more transfers are likely.
Malaysia Airlines, Firefly, MASwings: new domestic strategy – flat capacity, more aggressive pricing
The Malaysia Airlines Group plans to maintain current capacity levels in the Malaysian domestic market but is aiming to recapture market share through load factor improvements. The group’s domestic market share has slipped from 45% to less than 37% since 2013 as its domestic passenger traffic has dropped by more than 10%, due to capacity cuts and load factor declines.
Malaysia’s other two domestic players, AirAsia and Lion JV Malindo Air, have steadily grown their market share since launching in 2001 and 2013 respectively. AirAsia currently has a leading 45% share of domestic capacity in Malaysia – and an even higher share of traffic given its higher average load factors – while Malindo has approximately 14% and the Malaysia Airlines Group 41%.
The Malaysia Airlines Group is introducing a new, more aggressive pricing strategy in both the domestic and international markets in an attempt to boost load factors and regain market share. Malaysia Airlines’ domestic load factor was only 65.6%% in 2015 and slipped to 64.7% in 1Q2016. Firefly’s load factor was also below 70% in 2015, while MASwing’s load factor was below 60%.
Malaysia Airlines plans to resume network and capacity expansion in 2017, with a focus on medium haul routes to India and North Asia. The airline is considering several new routes – primarily to secondary cities in China and India – and may also add capacity to some existing North Asian destinations.
Capacity is projected to increase by 3.5% to 4% in 2017, generated by aircraft utilisation improvements. Malaysia Airlines expects significant utilisation improvements on the 737 fleet as new crew bases are opened in secondary cities throughout Malaysia.
The rate of capacity growth is relatively modest but follows a period of sharp cuts, and signifies that Malaysia Airlines is entering a new phase in its restructuring. The airline expects to carry approximately 13 million passengers in 2016, compared with a high of 17.2 million in 2013.