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- Hawaiian Airlines
3375 Koapaka Street, G-350
Honolulu, HI 96819
- Main hub
- Honolulu International Airport
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Delta Air Lines
Hawaiian Airlines operates from hubs at Honolulu International Airport and Kahului Airport, on the island of Maui. The carrier provides a network of domestic services throughout the Hawaiian islands and to the mainland US as well as international services to Asia, the Pacific and Australia. Hawaiian utilise a fleet of narrow and wide-body Boeing and Airbus family aircraft.
Location of Hawaiian Airlines main hub (Honolulu International Airport)
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834 total articles
Hawaiian Airlines: US airlines cautious with capacity growth, will grow but not as 'explosive rates'
24 total articles
Hawaiian Airlines believes its long-haul international network could turn a corner in 2H2014 to become revenue positive on a unit level, a major accomplishment for geographies that have recorded negative results for the past year.
The main drivers for the improvement are network adjustments Hawaiian has made including eliminating service from Honolulu to Fukuoka and Taipei, and some flights the airline has introduced during the last four years reaching maturity.
At the same time a robust demand environment in North America is benefitting Hawaiian, which has re-deployed some capacity it cut from long-haul operations into seasonal flights to the US mainland from Kona and Lihue.
Hawaiian is also making other changes to its business as it starts to contemplate how it intends to allocate capital once it reaches positive free cash flow, which should occur in CY2015.
Now that Virgin America has emerged as the victor in the contest for two gates at Dallas Love Field, Delta Air Lines has a bit of free capacity to deploy elsewhere in its network.
Delta appears to be reallocating the capacity originally pegged for Love Field to its growing hub in Seattle, creating more headaches for the Alaska Air Group. Delta’s latest crop of new services from Seattle is different in that the markets are more O&D oriented rather than designed to optimise connections.
Delta is ratcheting up competition with Alaska in leisure markets such as Cabo San Lucas and Puerto Vallarta, creating another layer of competition for Alaska in Seattle. Alaska has responded to Delta’s latest moves by declaring 11% departure growth in Seattle by Spring 2015, opting to grow in markets where Delta is not presently a huge threat.
Hawaiian Airlines’ 1Q2014 loss offers underlying encouragement; but its long-haul woes remain intact
Hawaiian Airlines was one of two US major carriers to report a loss during 1Q2014, joining United Airlines in losing money during the first three months of the year. But the similarities end there as Hawaiian’s performance in many important metrics, including passenger unit revenue growth, was solid year-on-year.
While Hawaiian continues to make strides in its North American and inter-island performance, its relatively younger international network is still recording negative unit revenue performance.
The airline has taken steps to shore up its fortunes in its long-haul international network through the cancellation of short-lived service from Honolulu to Taipei and between Honolulu and Fukuoka. Much of that capacity is being deployed back to the US mainland, which Hawaiian feels confident should be absorbed by demand.
Questions are being raised over exactly when numerous long-haul markets introduced by Hawaiian Airlines during the last three years will reach maturity and cease being a drag on the carrier’s network.
The airline’s tempered capacity growth during FY2014 is a welcome sign. But other metrics are not as encouraging. Hawaiian has refined unit costs guidance upwards for 2014, citing several factors including the launch of its new inter-island turboprop operator Ohana, aircraft reconfigurations to support a new extra-legroom product and a rise in labour costs resulting from the hiring of additional pilots to comply with new US flight and duty time rules.
Hawaiian is beginning to field requests about when it will be in a position to consider shareholder returns. The carrier doesn’t expect to generate positive free cash flow until 2015, which can be an eternity for investors eager to see some return on their investment. The company assures that it is ending a period of heavy investment that will pay off over the long term. But in the short term Hawaiian may find itself having to defend its strategy to impatient shareholders.
Southwest Airlines plans to create additional pressure on Alaska Air Group during 2014 as Delta continues its raid on Alaska’s Seattle hub. Just as Delta invades some of Alaska’s top markets from Seattle, Southwest is upping competition with Alaska from San Diego – an airport from which Alaska has been steadily expanding during the past couple of years to support its network diversification strategy. Southwest apparently believes an opportunity exists to leverage its leading position at the airport to add both transcontinental flights and service along the US west coast during 2014. It intends to add three new markets – Orlando, Portland and Seattle – and re-launch service to New Orleans after discontinuing flights in 2005.
At the same time the carrier has also outlined plans for the additional LaGuardia slots it secured as a result of the American-US Airways merger. It plans to bolster service from the closest airport to Manhattan to its strongholds of Chicago Midway and Houston Hobby as well as Nashville and Akron-Canton.
The small market casualties resulting from Southwest’s acquisition of and merger with AirTran Airways are also continuing as service from Branson, Missouri, Jackson, Mississippi and Key West, Florida is being eliminated. Other cuts include flights from Atlanta to Dayton, Norfolk and Louisville. It seems capacity in those markets is shifting to other points from Atlanta where Southwest can possibly target more local traffic.
Hawaiian Airlines is readying for a slow-down in expansion after an ambitious push into long-haul international markets that has encompassed the introduction of more than 10 new destinations during the last few years.
The slowdown is occurring as industry capacity in Hawaiian’s US mainland markets is rationalising and a new revenue management system is helping to improve performance at the airline’s Maui hub.
Despite continuing currency headwinds, Hawaiian remains bullish on its long-term outlook for Japan, which during 3Q2013 represented half of the airline’s international network. With the planned slowing of growth, Hawaiian appears to be laying the groundwork to hunker down and effectively manage the maturation of the new routes that have come online.