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- Hawaiian Airlines
3375 Koapaka Street, G-350
Honolulu, HI 96819
- Main hub
- Honolulu International Airport
- United States
- Business model
- Full Service Carrier
- Domestic | International
- Association Membership
- Codeshare Partners
- All Nippon Airways
Delta Air Lines
Based in Honolulu with hubs at Honolulu International Airport and Kahului Airport on Maui, Hawaiian Airlines operates a fleet of narrow and wide-body aircraft to support a network of regional services within Hawaii as well mainland US, Asia, the Pacific and Australia.
Location of Hawaiian Airlines main hub (Honolulu International Airport)
Hawaiian Airlines share price
707 total articles
21 total articles
Questions are being raised over exactly when numerous long-haul markets introduced by Hawaiian Airlines during the last three years will reach maturity and cease being a drag on the carrier’s network.
The airline’s tempered capacity growth during FY2014 is a welcome sign. But other metrics are not as encouraging. Hawaiian has refined unit costs guidance upwards for 2014, citing several factors including the launch of its new inter-island turboprop operator Ohana, aircraft reconfigurations to support a new extra-legroom product and a rise in labour costs resulting from the hiring of additional pilots to comply with new US flight and duty time rules.
Hawaiian is beginning to field requests about when it will be in a position to consider shareholder returns. The carrier doesn’t expect to generate positive free cash flow until 2015, which can be an eternity for investors eager to see some return on their investment. The company assures that it is ending a period of heavy investment that will pay off over the long term. But in the short term Hawaiian may find itself having to defend its strategy to impatient shareholders.
Southwest Airlines plans to create additional pressure on Alaska Air Group during 2014 as Delta continues its raid on Alaska’s Seattle hub. Just as Delta invades some of Alaska’s top markets from Seattle, Southwest is upping competition with Alaska from San Diego – an airport from which Alaska has been steadily expanding during the past couple of years to support its network diversification strategy. Southwest apparently believes an opportunity exists to leverage its leading position at the airport to add both transcontinental flights and service along the US west coast during 2014. It intends to add three new markets – Orlando, Portland and Seattle – and re-launch service to New Orleans after discontinuing flights in 2005.
At the same time the carrier has also outlined plans for the additional LaGuardia slots it secured as a result of the American-US Airways merger. It plans to bolster service from the closest airport to Manhattan to its strongholds of Chicago Midway and Houston Hobby as well as Nashville and Akron-Canton.
The small market casualties resulting from Southwest’s acquisition of and merger with AirTran Airways are also continuing as service from Branson, Missouri, Jackson, Mississippi and Key West, Florida is being eliminated. Other cuts include flights from Atlanta to Dayton, Norfolk and Louisville. It seems capacity in those markets is shifting to other points from Atlanta where Southwest can possibly target more local traffic.
Hawaiian Airlines is readying for a slow-down in expansion after an ambitious push into long-haul international markets that has encompassed the introduction of more than 10 new destinations during the last few years.
The slowdown is occurring as industry capacity in Hawaiian’s US mainland markets is rationalising and a new revenue management system is helping to improve performance at the airline’s Maui hub.
Despite continuing currency headwinds, Hawaiian remains bullish on its long-term outlook for Japan, which during 3Q2013 represented half of the airline’s international network. With the planned slowing of growth, Hawaiian appears to be laying the groundwork to hunker down and effectively manage the maturation of the new routes that have come online.
Australia’s outbound market has continued to strengthen while its inbound market has been relatively stable in recent years.
Australian residents took a record 8.4 million short-term trips overseas in the financial year ended 30-Jun-2013, according to the Australian Bureau of Statistics (ABS), up from 8 million trips in 2012 and nearly three times the number from 10 years ago when 3.3 million short-term departures were recorded.
This growth has been largely driven by Australia's strong resources fuelled economy, with a high AUD making international travel more appealing for Australians compared to a domestic holiday. The recent substantial fall in the AUD has not yet had time to make its effects felt at the consumer end, but the approximately 15% fall against the USD since Apr-2013 (and against those currencies linked to the USD) will be causing pain to airlines whose reliance on Australian outbound traffic is high.
Despite the AUD losing ground however, there appears to be little lessening of appetite for Australians to travel – at least in the short term.
Air New Zealand has enjoyed a monopoly on the New Zealand to North American route since Qantas pulled out of the Auckland-Los Angeles route in May-2012 (which originated in Sydney). Since then Air NZ has increased capacity, in part to fill the void left by Qantas, but also in response to the strong growth in United States visitors to New Zealand and the recovering US economy.
A growing market with a single player would normally be expected to quickly attract a competitor, and to the extent that Hawaiian Airlines began flying between Honolulu and Auckland in Mar-2013, that has happened. Part of Hawaiian Airlines’ proposition is that Honolulu can serve as an alternative and less stressful transit point to its US destinations beyond the more congested west coast gateways of Los Angeles and San Francisco.
There is speculation that Qantas' oneworld partner American Airlines is considering establishing a direct Los Angeles-Auckland service within the next two years. American is reconfiguring its 777-200ER fleet with higher density two class capacity which could be suitable for a route that is dominated by leisure travellers.
Air Tahiti Nui plans metal neutral alliance with Air France and partners as losses continue to mount
Air Tahiti Nui has announced a planned deeper alliance with Air France on the Los Angeles-Paris CDG route and is rolling out a refurbished fleet of A340-300 aircraft to allow it to compete better with rival South Pacific carriers. But profits remain elusive for the heavily indebted carrier which survives with the support of its French Polynesian Government majority owner, which appears to be resisting a much needed restructuring of the airline.
The far flung archipelago territory’s tourism industry is slowly recovering from the effects of the global financial crisis which saw visitor numbers fall more than 40%. But while French Polynesia is benefitting from growth in tourism from Australasians eager to venture beyond Fiji, the bigger spending European market remains in decline.
Air Tahiti Nui is also facing tougher competition from a rejuvenating Air Pacific, as well as Hawaiian Airlines which has launched services to Australia and New Zealand. All provide connections to the United States and in the case of Hawaiian, as far afield as New York, making each an attractive option for an island stop-over.
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