Virgin Blue is expected to drop “Blue” from its brand name in the next few months as part of the airline’s new “game change” strategy, aimed at attracting more corporate clients streamlining the brand, which is currently split into Virgin Blue (domestic), Pacific Blue (short-haul international), Polynesian Blue (a JV with the Samoan government) and V Australia (long-haul international) (The Australian, 28-Feb-2011). Hans Hulsbosch has been appointed to undertake the rebranding, who has previously worked with Qantas branding. A new livery is also expected for the airline’s fleet.
Virgin Blue to drop the 'Blue'
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South Pacific aviation markets will be defined by China’s expansion
The nature of the South Pacific's geography makes finding the right partners for its airlines essential for their survival in international long haul markets – as most are.
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For all airlines in the region, the China market will define much of the growth over the coming decade. (This report is taken from the Jul/Aug-2016 issue of CAPA's Airline Leader)
CAPA Perspectives: Tigerair Australia has finally lost its teeth
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