Virgin Blue to drop the 'Blue'

Virgin Blue is expected to drop "Blue" from its brand name in the next few months as part of the airline's new "game change" strategy, aimed at attracting more corporate clients streamlining the brand, which is currently split into Virgin Blue (domestic), Pacific Blue (short-haul international), Polynesian Blue (a JV with the Samoan government) and V Australia (long-haul international) (The Australian, 28-Feb-2011). Hans Hulsbosch has been appointed to undertake the rebranding, who has previously worked with Qantas branding. A new livery is also expected for the airline's fleet.