Transavia unveils new branding

Transavia unveiled (26-Jan-2015) its new "brand identity", including a new logo, aircraft livery and website. The carrier has also redesigned its crew uniforms and colour scheme. Transavia stated: "Green remains the main, distinctive colour. It is now more pronounced, fresher, more fashionable and more natural. Blue remains the secondary colour. A new colour for 2015, ruby, will be particularly present on digital media." Transavia France CEO Antoine Pussiau said: "We have managed to climb to 2nd position in terms of offering international flights on departure from Orly. We are currently targeting first place." [more - original PR - English/French]