Qantas CEO Alan Joyce stated Sydney, rather than Melbourne, will continue to be the focus of the airline as it rethinks its international strategy (Sydney Morning Herald/The Age, 24-Jun-2011). Qantas and subsidiary Jetstar operate 12 daily international services from Melbourne and 35 from Sydney. Mr Joyce said that despite the airline’s efforts to boost international services from Melbourne, “it doesn’t have the international traffic that Sydney has, because Sydney is where the international tourists want to go". Despite Mr Joyce’s comments, international traffic into Melbourne Airport has been very strong in the past year and continues to outpace international traffic growth at Sydney Airport.
Sydney, not Melbourne, is where tourists travel: Alan Joyce
You may also be interested in the following articles...
South Pacific aviation markets will be defined by China’s expansion
The nature of the South Pacific's geography makes finding the right partners for its airlines essential for their survival in international long haul markets – as most are.
The region is characterised by relatively liberal access regimes and by partnerships of varying levels – in New Zealand especially, where Air New Zealand’s international network is dominated by JVs. Virgin Australia has built a ‘virtual alliance’ alongside HNA, Singapore Airlines, Etihad and Delta, with very little of its own metal flying outside Australia. At Qantas Group, international performance has improved markedly following its Emirates partnership, as its operating focus has shifted from Europe toward Asia and North America, with local JVs, and close partnerships with American Airlines and China Eastern continuing to grow and mature.
For all airlines in the region, the China market will define much of the growth over the coming decade. (This report is taken from the Jul/Aug-2016 issue of CAPA's Airline Leader)
Airbnb becomes a mainstream corporate option as Qantas adds it to its FFP partners
On 4-Oct-2016, Qantas announced it had concluded a partnership with Airbnb, the world leader in the sharing economy's accommodation revolution. According to Qantas this represents "the first time Airbnb has worked with an airline in this way to reward Frequent Flyer members when booking accommodation through Qantas’ website – and is the next step in Qantas’ partnerships with innovative digital and technology businesses".
The partnership, along with deals with the major global TMCs and growing adoption among corporate travellers, has moved Airbnb from the realm of couch-surfing to an accepted corporate travel option, forcing travel managers to adapt or risk alienating their staff.