Singapore Airlines firmed (15-Sep-2011) up an agreement with Airbus to lease another 15 A330-300 aircraft powered by Rolls-Royce Trent 700 engines. The agreement was originally announced in Jun-2011. The aircraft will be delivered new from Airbus’ production line between 2013 and 2015 and will be operated on routes within Asia as well as to points in Australia and the Middle East. [more - original PR]
Singapore Airlines firms up A330 agreement
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Southeast Asia-US airline market Part 2: at least 7 airlines to offer US nonstop services by 2021
The deployment of new generation ultra-long-range widebody aircraft is prompting several airlines to plan new nonstop services between Southeast Asia and the continental US. New variants of the A350 have particularly emerged as a new, more efficient and popular option for Southeast Asia-US flights, with orders over the past year from three Southeast Asian flag carriers.
On 5-Sep-2016 Vietnam Airlines became the latest Southeast Asian airline to commit to new generation ultra-long-range aircraft capable of new nonstop routes – joining Philippine Airlines and Singapore Airlines. Garuda Indonesia and Thai Airways are likely to follow, resulting in four Southeast Asian airlines operating nonstop flights to the US by early next decade, compared with only one currently.
Delta Air Lines may also join United Airlines with nonstop Southeast Asia-US services. There are opportunities in the Southeast Asia-US market for nonstop routes, but competition with one-stop products will be intense. Profitability will be heavily challenged or non-existent. SIA started the trend due to strategic, not financial, imperatives. Under the charm of low fuel prices, Southeast Asian airlines risk falling into the spell of "me too" nonstop flights, just as they did with over-sized aircraft acquisitions.
SilkAir Part 2: Laos launch extends SIA Group ASEAN network to 42 destinations and all 10 countries
The Singapore Airlines (SIA) Group will in Oct-2016 become the second airline group after AirAsia to serve all 10 ASEAN countries. Laos is the last piece of the puzzle and will be served by SIA full service regional subsidiary SilkAir with a new thrice weekly Singapore-Vientiane-Luang Prabang-Singapore circle routing.
Following the launch of Luang Prabang and Vientiane, SilkAir will have 32 Southeast Asian destinations and the SIA Group will have 42. Connecting secondary markets in the fast growing Southeast Asian region is critical for SIA as it tries to unlock a new era of growth and differentiate itself from competitors.
This is Part 2 in a two part series of reports. The first part focused on expected growth in the Lao international market and how SilkAir is trying to benefit. This part will focus on how the launch of services to Laos is an important step in the SIA Group network strategy.