South African Airways chief strategy officer Barry Parsons, speaking at the CAPA Australia Pacific Aviation Summit, stated (07-Aug-2013) “as aviation markets have liberalised and competition has increased, airlines, airports and tourism are now a much greater part of each other’s value propositions.”
SAA CSO: Airlines, airports and tourism 'now a much greater part of each other's value propositions'
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South African Airways seeks regional growth and new partnerships, but outlook remains bleak. UPDATE
South African Airways (SAA) is again looking at opportunities for new partnerships and network expansion. SAA is now re-engaging with Etihad following an unsuccessful initial partnership and is keen to launch new routes after the delivery of its first two A330-300s in 4Q2016.
Any growth, however, is unlikely to be profitable until SAA addresses its longstanding challenges. The airline has still not fully implemented its previous turnaround plan and urgently needs yet another capital injection.
A full and deep restructuring is required but seems impossible in the current political environment. Repeated government meddling has put SAA in an extremely challenging situation. The airline is in dire straits, and its outlook remains bleak.
Africa Outlook: Ethiopian Airlines and Air Mauritius grow, but others face strong headwinds
Africa is a region of huge opportunity - as has been observed for decades - but even bigger challenges. Africa’s airlines continue to struggle and collectively remain in the red while airlines in every other region in today’s favourable environment are profitable.
Structural changes and a new mindset from African governments are desperately needed. Political interference and government meddling in airlines is a common problem, as well as protectionism and unnecessarily high taxation.
In this report CAPA looks at the continued struggles of South African Airways and the new business models being pursued by Air Mauritius and TAAG – both of which are keen to develop new transit hubs. Ethiopian’s rapid growth and remarkable success highlight the opportunities in Africa that can be exploited with the right strategy.