Qantas executive manager, sales, marketing and distribution Stephen Limbrick, speaking at the CAPA Australia Pacific Aviation Summit, stated (09-Aug-2013) the industry has and is experiencing rapid change, which is highlighting key opportunities, however it is "stretching" the traditional business model. Mr Limbrick said the dynamic nature of the industry is likely to continue into the future, noting Asia as as a key example of the change. Mr Limbrick said the successful organisations will be the ones who adapt fast, as the consumer is becoming increasingly knowledgeable of what is on offer.
Qantas: rapid change in the corporate sector is ‘stretching’ the traditional business model
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Disruption hits Asian business and corporate travel as LCCs and mobile use become ubiquitous
Corporate travel disruption, evidenced by the spread of mobile apps and use of the sharing economy, is not only impacting on travel managers in the west but it is increasingly being felt in Asia.
A recent McKinsey report on Asian Business Travellers warns that corporate travel in the region is primed for disruption by the same forces as at play in the leisure market.
Asia has long lagged markets like Australia in the adoption of online booking, much to the chagrin of travel managers keen to implement technology as part of their travel policies. However it appears that this obstacle is being overcome, with digital booking channels now more popular than ‘traditional’ channels – such as calling the travel agent, or booking via a secretary.
McKinsey also reports that travel managers are bracing for a wave of demand for mobile booking for business travel – with Asia on the same path as more mature corporate travel markets.
CAPA Asia Aviation Summit and Corporate Travel Summit, 15-16 November at Singapore's Capella
CAPA's annual Asian aviation two day event, covering all of the region's big issues as well as a full day of corporate travel content, running in parallel with the first day.
The event will be attended by over 100+ airline delegates, including a dozen CEOs; 90+ corporate travel executives. CEOs and high level speakers will discuss matters like The future of the full service model in Asia; Powering Business Advantage for Airlines: Is big data a panacea?; The China Opportunity, Transforming aviation & tourism; Inside Airline JVs - How do they work and how to extract most value from them?; What do the emerging LCC alliances mean for Asia?; The next big leaps in airline and travel distribution;Understanding the payments landscape in Asia - the perceived challenges and the current reality of what’s possible today in payments; Can LCCs and Premium Economy really drive air spend savings?; and many more.
Don't miss Singapore's high level aviation event of the year!