Qantas CEO Alan Joyce, addressing the Tourism and Transport Forum in Sydney, stated (06-Feb-2013) the reception for Jetstar Japan, launched in Jul-2012, has been “outstanding”. He noted: “Before launching, Jetstar Japan took more than 100,000 bookings, and we have just announced three new domestic destinations. The airline is leading its low cost carrier competitors, with the largest number of aircraft, higher load factors out of Narita, and the strongest perceptions of brand value. We forecast that Jetstar Japan will carry more than 1.5 million passengers in its first year of operations”. [more - original PR]
Jetstar expects more than 1.5m pax for Jetstar Japan in first year of operations
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As JVs like Qantas-Emirates become more sophisticated, the basic JVs – or even airlines without – are dearly lacking. There has been a profusion of JVs in recent years, with more on the way, but they have tended to be confined. Partners need to be more comfortable with each other in order to add additional airlines and markets, later consolidating as they stitch together individual partnerships.
Singapore Airlines to launch Jakarta-Sydney, further intensifying SE Asia-Australia competition
Singapore Airlines (SIA) will launch services from Jakarta to Sydney in Nov-2016, resulting in new competition for rivals Garuda Indonesia and Australia’s Qantas Airways. SIA’s entrance on the Jakarta-Sydney route is a strategic move and highlights its desire to pursue new areas of growth.
The Indonesia-Australia market is a logical market for SIA as it seeks to diversify its business. Indonesia and Australia are already SIA’s two largest international markets and Garuda and Qantas are already among its biggest competitors.
Competition within Asia Pacific, including the Southeast Asia-Australia market, has been intensifying. In the current highly competitive and challenging environment airlines are constantly jockeying and exploring new options to improve their position.