JetBlue announced a new batch of its "Boston All" unlimited flight passes. They will be available until the evening of 18-Aug-2011 (USA Today, 17-Aug-2011). The Boston All "BluePass" costs USD1999 and covers three month's worth of travel (22-Aug-2011 through 22-Nov-2011) between Boston and 32 cities served non-stop on JetBlue, as well as 22 additional destinations via connecting service at New York's JFK, Orlando or Fort Lauderdale airports.
JetBlue reintroduces 'Boston All' pass
You may also be interested in the following articles...
Spirit Airlines feels sting of Southwest’s discounting. First signs emerge of changing network mix
Efforts by Spirit Airlines to create some pricing traction in the US domestic market during the early high travel season during 2Q2016 have been foiled, largely by Southwest Airlines. The result was continued weakening of yields for the airline, a metric that has been a mainstay for Spirit during the last couple of years. The airline’s double-digit yield decline slightly worsened from 1Q2016 to 2Q2016.
Spirit is forecasting some improvement in the US revenue environment in 3Q2016 as the airline starts to lap the onset of pricing dilution in the US market that started in mid-2015, and as its own capacity slows in comparison with 2Q2016.
The airline is also making network moves in late 2016 to reflect its new strategy of adding mid-size markets that are less competitive. Spirit is making a push from a new market – Akron-Canton – and is also expanding from Orlando. At the same time, Spirit is exiting markets featuring a mix of low and high levels of competition as it works to change the structure of its network, now that larger airlines are more wilful in matching the ULCC’s fares.
jetBlue may return to Atlanta Hartsfield-Jackson Intl to stimulate competition in a changed market
jetBlue Airways appears to be making a major network move in 2017, with a potential return to Delta-dominated Atlanta after a short-lived stint at the airport in 2003. Both jetBlue and the US industry have undergone significant change during that thirteen-year time period. jetBlue has widened its passenger base to encompass business passengers along with VFR (visiting friends and relatives) customers, and has successfully introduced a premium cabin within the LCC business model. Changes in the US domestic market include sweeping consolidation and the rise of ultra-low cost airlines, which have arguably created permanent disruption in airfare pricing.
Dynamics have also shifted in Atlanta during that time period. Although Delta remains the dominant airline, Southwest has acquired AirTran and put less emphasis on Atlanta as a hub. Ultra-low cost airlines have also made moves in Atlanta during the past couple of years. Those changes could create an opening for an airline that offers a different product proposition in the market.
jetBlue’s return to Atlanta depends on the airport granting the airline’s request for specific gates. A launch of flights would be mutually beneficial for both jetBlue and Atlanta. jetBlue gains access to one of the largest US domestic markets and Atlanta would broaden its number of airlines spanning three distinct business models – full service airlines, medium frills LCCs and ULCCs.