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IATA calls for stakeholder collaboration and end of commoditisation of air travel

17-Oct-2012 9:31 AM

IATA director general and CEO Tony Tyler addressed (16-Oct-2012) the World Passenger Symposium in Abu Dhabi, calling for travel agents, airports, air navigation service providers, regulators, manufacturers, ground service providers, global distribution systems (GDSs) and other aviation stakeholders to work together to make each passenger journey as safe, secure, seamless and convenient as possible. Mr Tyler said meeting the service needs of an increasing number of passengers will require innovation and technology presents new service possibilities almost daily. What matters most is "that we can deliver a compelling value proposition to our customers". Mr Tyler said ending the commoditisation of air travel "will allow us to create more retailing opportunities—providing value to customers, increasing revenues and reducing costs". [more - original PR]