Finnair CEO: Attention turning to increasing revenue

Finnair stated (25-Mar-2015) it is turning its attention to revenue maximisation following the completion of its cost reduction programme. Finnair CEO Pekka Vauramo said: "We have successfully completed a broad, three-year savings programme. Cost control naturally continues, but our focus is now strongly on increasing revenues. We are developing ancillary services systematically based on data collected from approximately 8000 of our customers in Europe and Asia, on what services they want and what they are willing to pay for." Finnair chairman Klaus Heinemann added: "We are now moving to a new phase, where in line with our strategy, we seek to grow revenue. Even if the changes ahead are positive in nature, they will not be easy, as launching new products and taking new aircraft into use always requires an organisation to learn new things and move away from old ways of working." [more - original PR - English/Finnish]