Finnair CCO says real value of alliance membership comes from JVs

Finnair CCO Juha Jarvinen, speaking at the CAPA World Aviation Summit 2015, said (07-Oct-2015) the real value of alliance membership to airlines has come from JVs. This is especially true for Finnair on the revenue side - 10% of revenue on the carrier's routes to Japan is generated through its JV with JAL and British Airways.