Dragonair unveils new inflight product, largest product enhancement since 2005

Dragonair unveiled (24-Jan-2013) a major new product enhancement, its biggest since 2005, that will see the introduction of new business class and economy class cabins together with a brand-new inflight entertainment system named StudioKA. The new seat products adopt the same designs used by sister airline Cathay Pacific for its new regional business class and new long-haul economy class products. This will create a more consistent inflight experience for passengers connecting between the two airlines through the Hong Kong hub. The carrier is also redesigning its inflight meal service from Mar-2013. Further details include:

• Business class: The seat pitch has been increased from 45" to 47" on the airline's widebody aircraft and from 42" to 45" on narrowbody aircraft. The in-seat width has also been increased from 20" to 21" on all aircraft types. Each seat is encased in a fixed shell.The seat is equipped with a new 12.1" touch-screen monitor, which is mounted into the back of the fixed seat. The new business class product will be installed on the majority of Dragonair's aircraft. The first A330 aircraft with the new product is scheduled to enter service in Mar-2013. The entire retrofit project is due to complete by the end of 2014;
• Economy class: Features a cradle mechanism, 9" high-resolution touch-screen personal televisions, with seat pitch maintained at between 30" and 32" depending on aircraft type, and seat width increasing from 17.75" to 18.1". The seat will be fitted on the majority of Dragonair's fleet. The first A330 aircraft with the new product is scheduled to enter service in Mar-2013. The entire retrofit project is due to complete by the end of 2014. [more - original PR]