Philippines Civil Aeronautics Board ordered Cebu Pacific to suspend the implementation of its new “business rules”, which were launched in Dec-2009, as it considers complaints filed by passengers related to the rules (Philippine Daily Inquirer, 17-Mar-2010). The rules involve stricter procedures on late arrivals and changes on flight plans by passengers. The most common complaint related to the policy of the LCC not to accept passengers who arrive 30 minutes before a flight leaves and to forfeit the tickets of passengers who miss their flights. Cebu Pacific stated that if it is required to remove its business rule, the same should also be applied to other LCCs operating in the Phillipines, particularly Tiger Airways and Air Asia.
Cebu Pacific required to suspend new business rules following customer complaints
You may also be interested in the following articles...
Cebu Pacific Air reconsiders Melbourne under Tigerair Australia partnership as Sydney route improves
Cebu Pacific Air is again looking at expanding in the Australia market by launching flights to Melbourne. Efforts in recent months to improve Cebu Pacific’s performance in Sydney, which was launched in 2014, are bearing fruit and the airline is confident with Melbourne it can stimulate further demand in the Philippines-Australia market.
The LCC initially added Melbourne to its network plan in 2015 after the Philippines and Australia forged an extended air services agreement. But Cebu Pacific subsequently decided to shelve plans to launch Melbourne, and has instead been using additional A330 capacity to expand in its domestic and regional international market.
Melbourne is now back on the agenda and is the next priority – leapfrogging Honolulu – for Cebu Pacific’s long haul operation. A new partnership with Melbourne-based Tigerair Australia is a key driver in making Manila-Melbourne a viable route, along with the anticipated rapid growth in Australian visitor numbers to the Philippines.
Cebu Pacific Air evaluates A350s, 787s & A330neos to support new long haul flights to US west coast
This is Part 4 in a series of analysis reports on the Philippine market.
Cebu Pacific Air has begun evaluating new-generation widebody aircraft with the objective of launching flights to the west coast of the US. The Philippine LCC is studying the A350, 787 and A330neo and plans to issue a formal tender to Airbus and Boeing in 3Q2017.
Cebu Pacific launched its long haul operation in 2013, with A330-300 services to Dubai. It now operates five long haul routes to the Middle East and Australia and also uses its A330 fleet on several short haul routes.
The airline is slated to take its eighth and final A330-300 in 1H2017, completing the first phase of its widebody strategy. Phase two of Cebu Pacific’s long haul strategy has always been to transition to a new longer-range widebody type and launch flights to California, which has the largest Filipino community not already served by Cebu Pacific. With new aircraft technology now available, and rival Philippine Airlines (PAL) pursuing rapid expansion in the US market, it is time for Cebu Pacific to strategically make its move.