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British Airways targets Gulf growth in 2011; regional growth in premium traffic

16-Feb-2011 9:18 AM

British Airways stated (15-Feb-2011) it is targetting growth in the Gulf in 2011. The carrier added that despite 2010 being a particularly challenging year for the aviation industry, the carrier has seen regional growth in premium traffic in 2011. [more]

British Airways: "After witnessing increased growth both regionally and internationally in January we were keen to sustain demand for business-class travel, whether for work or pleasure, by reducing fares from the UAE to Europe and the States, bringing customers comfort and luxury for a fraction of the usual price. Ultimately we are using these special fares to encourage discretionary travel and we will continue to offer highly competitive fares and value for money to maintain regional growth. We remain committed to investing in market leading premium products and services and are in the process of introducing our new GBP100 million First cabin on Middle East routes. Later this month we also expect the refurbishment of our premium and executive club lounge in Dubai International airport to be complete," Paolo De Renzis, Regional Commercial Manager, Middle East. Source: Company Statement, 15-Feb-2011.