Bombardier Aerospace disclosed (17-Jun-2013) a previously announced firm order for 10 CS100 aircraft was placed by Odyssey Airlines, a start-up airline that intends to operate from London City Airport. The firm order was announced on 24-Jun-2011. Based on the list price for the CS100 aircraft at the time of the order, the firm order is valued at USD628 million. Odyssey Airlines CEO Adam D Scott said the carrier selected the CS100 "because its transcontinental range will allow us to connect key city airports with stringent performance and environmental requirements both in Europe and further afield". The carrier will offer a premier service with a focus on new destinations that cannot currently be served from London City Airport. [more - original PR]
Bombardier discloses LCY-based start-up Odyssey Airlines order for 10 CSeries aircraft
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All-premium UK-US airlines. BA cuts LCY frequency; La Compagnie quits LTN; Odyssey to launch in 2017
There have been two notable recent developments in the market for all-business class services on the North Atlantic: British Airways is to reduce its London City-JFK A318 frequencies and France's La Compagnie is to withdraw from Luton-Newark to concentrate its 74-seat Boeing 757 operations on Paris-Newark (its only other route).
BA's 32-seat London City operation has been suffering from significant load factor declines, particularly on the outbound flights. These flights make a refuelling stop in Shannon, where passengers can pre-clear US customs, but this may not be a sufficient incentive for some passengers to take an indirect flight. La Compagnie expressed concerns about uncertainties in the UK post-Brexit, but its route economics must anyway have been struggling, due to Luton's lack of suitability as a premium market and its lack of feed.
So far there has been no reaction to these developments from the new-start Odyssey Airlines, which plans to launch an all-business class London City-New York service in 2017. It will no doubt be attempting to find a balance between relief that its level of competition has reduced, and some anxiety that its launch may coincide with a softening of market demand.