American Eagle plans to change its name and logo, with the changes expected to be unveiled in the next few weeks. Eagle president Pedro Fábregas, in a message to employees, stated (Jan-2014) the changes are expected “to distinguish ourselves” from other regional carriers. The message outlined, "American Eagle Airlines experienced a year of change in 2013. Executive Airlines ceased flying operations as we returned the last of our turboprop fleet. American Airlines began rebranding our aircraft in a new livery for the first time since the inception of the Eagle brand, meanwhile, additional regional carriers began flying under the American Eagle brand. Our corporate parent, AMR Corporation, merged with US Airways Group and emerged from bankruptcy to form American Airlines Group. I could list more changes, but the point has been made – there was a lot of change for our company and our people. Looking forward to 2014, there will be both change and opportunity. We will soon unveil a new name and identity for our company. This will allow us to distinguish ourselves from the other American Eagle-branded carriers, with our own name and culture. I am excited to share this with you in the next few weeks. American Eagle will still be the regional brand of American Airlines, just like Delta Connection or United Express". He also said the carrier will sign a new labour contract with its pilots. Mr Fábregas said, "We are in talks with ALPA, the union that represents our pilots at Eagle, about changes to their contract. If Eagle is able to reach an agreement with ALPA, it will put our airline on a sure path to competitiveness with other regional carriers and guarantee us 60 new Embraer 175 aircraft beginning in 2015. Cost competitiveness also will make us a legitimate contender for any future American option aircraft. American has secured a similar arrangement from US Airways subsidiary PSA, and Delta has a similar arrangement with its wholly owned subsidiary, Endeavor. On Jan 2, Eagle’s pilot leadership, the ALPA Master Executive Council (MEC) will decide if and how to formally respond to the company’s proposal. The company, for its part, has scheduled negotiations to take place between Jan. 3 and Jan. 10. If a Tentative Agreement (TA) has been reached between Eagle and our pilots by Jan. 10, it will be announced that Eagle will be getting the E175s, pending a successful outcome of a ratification vote. If there is no TA by that date, American’s management team will start considering other options with respect to cost-competitive placement of the E175 aircraft".
American Eagle plans to change its name and logo, sign a new labour contract with its pilots
You may also be interested in the following articles...
Delta Air Lines' Shanghai hub plans: replicating the Amsterdam-KLM relationship will be difficult
At the same time as Delta Air Lines and its pilots take the lead in anti-Gulf rhetoric and ask for traffic rights to be withdrawn, brief comments by CEO Richard Anderson suggest Delta is considering establishing a hub in Shanghai.
A Shanghai presence would be a logical move for Delta, but establishing a hub will require the blessing of local partner China Eastern.
This Shanghai-China Eastern potential visually has similar building blocks to Delta's existing Amsterdam-KLM partnership; but the same outcome is far from guaranteed.
In the long term, Delta will need China Eastern more than China Eastern will need Delta. In this case the negotiating power does not rest in Atlanta. And, although both are SkyTeam members, China Eastern - and the other Chinese majors - have demonstrated considerable pragmatism in their partnership relations. Star Alliance's Air China for example holds a substantial minority share in oneworld's Cathay Pacific.
Gulf airlines under fire - Aside from the rhetoric and dust, what’s the underlying agenda?
There’s no shortage of heat and light in the US vs Gulf airlines battle. But not much to make it clear why the Gulf airlines’ relatively limited impact should attract so much focus.