AirAsia X targeting secondary Chinese cities and pursuing localised approach

AirAsia X CEO Asran Osman-Rani, speaking at the CAPA Australia Pacific Aviation Summit, stated (07-Aug-2013) the carrier is targeting destinations beyond the major cities in China to capitalise on strong growth in major Chinese cities that lack direct international connections. Mr Osman-Rani said the carrier is taking a local, city-specific approach to its marketing and business in China.