Air Serbia: Sitting on the periphery of Europe creates a different dynamic

Air Serbia CEO Dane Kondic, speaking at CAPA's Airlines in Transition Conference on 25/26-Mar-2015, stated (26-Mar-2015) that being outside of the EU creates a slightly different business dynamic for the airline compared to most European carriers. Air Serbia has "beaten off" three LCCs that have now pulled out of the Serbian market. There are unique circumstances in Serbia, including very strong brand loyalties by Serbian nationals. The carrier has developed network connectivity since the entry of Etihad Airways as a shareholder.