Air Pacific CEO Dave Pflieger stated he will not let the airline fail (The Fiji Times, 26-Jul-2011). Mr Pflieger's aims for Air Pacific include returning it to profitability, ensure an enjoyable flying experience for customers as well as make the airline the best company to work for, he said. High fuel prices and increasing competition from LCCs to and from key markets has hurt Air Pacific in recent years, with the airline reporting its largest ever full-year loss last year. As part of its fleet review, Air Pacific has added another B737-800 to its fleet, retiring its B767-300ER, and revising its schedules in order to add more flights to Australia and more seats to Hong Kong and New Zealand. The airline is expected to also replace its two B747-400s in 2013 when the lease expires.
Air Pacific: "Replacing our 1994-vintage B767-300ER with an almost new B737-800 is the first step in Air Pacific's fleet renewal process. The additional B737-800 will significantly improve flight schedules to our key Australia market, and it will allow us to put our B747-400 back into Hong Kong, adding much needed seats to this fast growing route," Dave Pflieger, CEO. Source: The Fiji Times, 26-Jul-2011.