Air India Chairman and MD Rohit Nandan, who took over in the role on 12-Aug-2011, stated his foremost priority is to ensure a skilful and timely implementation of the airline's financial turnaround plan (Economic Times, 18-Aug-2011). Increasing market share and revitalising customer experience will form key priorities as part of the "complete makeover" of the carrier.
Air India: "Economic turnaround of the airline is a priority, the process for which is underway with regular meetings of the group of ministers on the airline's financial and operational restructuring plans. My job is to get the turnaround plan implemented in a limited timeframe. My responsibility is to ensure that the money flows in as per the restructuring plan, both from operations and government side. The restructuring plan is reaching maturity with the GoM's constant debate.I would strive to meet the guidelines in the turnaround plan, which I will treat as a Bible in my efforts to revive the airline. It has to be implemented properly and everyone, including management and staff, needs to be on the same page. My focus will be to see that equity flows into the airline in a timely manner, as prescribed in the turnaround plan, which will be ready soon. I would also need full support from the government. The task before me is to revive the airline and my approach will be to revitalise customer experience. Gaining more market share is a significant way to restore the airline's past glory. Customer satisfaction will be my single main focus. Air India symbolised the country, connecting it to various parts of the world even when there were no developed means of telecommunication. Today, the Indian dream has changed and AI must respond to the new needs of youthful India. Young fliers should choose AI and feel satisfied with the product," Rohit Nandan, Chairman and MD. Source: Economic Times, 18-Aug-2011.