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Air France unveils new customer and results-oriented organisation plan

16-Oct-2012 11:54 AM

Air France chairman and CEO Alexandre de Juniac unveiled (15-Oct-2012) a new customer and results-oriented organisation plan as the airline seeks to restore its competitiveness under the Transfrom 2015 restructuring plan. The plan will be implemented on 01-Jan-2013 and will see the airline structured into eight business units: long-haul; medium-haul at Paris Charles de Gaulle Airport; Paris Orly Airport and the regional airports; the French Regional Hub; Transavia France; cargo; industrial operations; Servair. Passenger operations will be organised into the three units of long-haul; medium-haul at Paris Charles de Gaulle; and Paris Orly and the regional airports. In an effort to achieve greater economic and operational efficiency, each VP of each business unit will have responsibility for every step of the customer's journey, "from marketing to the implementation of the ground and in-flight products by the ground and in-flight product teams". The airline's sales, marketing revenue network, cockpit and cabin crews will cooperate with finance, human resources, communications and other administrative areas. The airline appointed seven project managers to work on the new organisation plan. Mr de Juniac said, "Customer focus, reactivity and team work are our guiding principles that have led us to choose this organisation. It aims to favour the roll-out of Transform 2015 and meet its ambitious objectives of a return to competitiveness and a more upmarket positioning of its products and services". [more - original PR]