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10-Nov-2011 12:35 AM

Why Tony Fernandes' new possible premium airline isn't a competitor to Qantas' Asian premium carrier

Analysis

It is tempting to portray Tony Fernandes's possible new premium airline as being in contention with Asia's only other planned premium carrier, the one from Qantas, an airline that has ties to Mr Fernandes. But the premium market in Asia is nascent, and based on the few known details of the carriers, they are pitched at different segments. A closer look is in order.

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