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Where to next for Ryanair? Long-haul venture beckons

Analysis

One very big conclusion can be drawn from Ryanair's move to call off talks with manufacturers for an order for 200 more narrowbody aircraft for delivery from 2013 to 2016: the current economic downturn has been neither deep or long enough to deflate baseline input prices (aircraft, airport charges and fuel), or cause the level of attrition of rivals needed to sustain Ryanair's mid-term short-haul growth strategy. A massive change of strategy is in the wings. Enter Ryanair Long Haul.

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