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SriLankan Airlines raises global profile and expands oneworld presence in South Asia

Analysis

SriLankan Airlines joined oneworld on 1-May-2014, becoming the first South Asian carrier to become a member of a global alliance. While SriLankan is the second smallest of oneworld's 15 members, it boosts the alliance's presence in an important growth market.

SriLankan also caps a period of ambitious expansion for oneworld, which has added four members in a span of only 15 months. The alliance's total passenger traffic has increased by over 70% since 2011.

For SriLankan, oneworld boosts its profile globally and positions the flag carrier for long-term growth. SriLankan is not pursuing significant expansion - at least for now - and will initially focus on leveraging its oneworld membership to boost its positioning in the increasingly competitive Asian market and improve its profitability.

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