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12-Dec-2014 4:03 AM

Spirit Airlines makes a new push from Houston adding some new competition for United and Southwest

Analysis

Spirit Airlines is planning to expand its presence at Houston Intercontinental Airport in 2015 with a mix of domestic and international route additions to widen the ULCC dimension in the market.

Houston, which includes the George Bush Intercontinental and Hobby airports, is dominated by United, which has a hub at Intercontinental, and Southwest, which is gearing up for the debut of international flights from Hobby in late 2015.

Southwest can no longer claim to be the ultimate low fare leader, and legacy airlines obviously charge a premium to ULCCs. Those elements, along with Spirit's own ambitious growth plan in 2015, make Houston an attractive market to extend the reach of its business model.

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