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Oslo Gardermoen Airport seeks Asian flights to leverage tourism to Norway; perhaps the new Iceland

Analysis

Oslo Gardermoen Airport has sat out the recent boom in Asian growth. This is not just in comparison to neighbouring Helsinki's rapid Asian growth in tandem with Finnair, but even more broadly. Norway is the largest Western European country without a flight to China, and is the smallest of Western European countries with flights to Asia. Its only destination is Bangkok.

This is a juxtaposition to Norway's strong credentials: maritime and gas businesses, a wealthy population (much more so than Finland's) for outbound travel, and untapped year-round tourism opportunity - not just for Oslo but for all of Norway, from fjords in the summer to northern lights in the winter.

New management at Oslo airport wants to regain the initiative in Asia. Norway has the credentials to follow Iceland's sudden rise in tourism, especially from China. Management is considering foreign airlines, since SAS is in low-growth mode and has historically favoured Copenhagen, and Norwegian Air Shuttle lacks US approval for the NAI license it seeks - but perhaps more importantly is unable to access Russian overflight rights.

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