Nuance-Watson (HK), the largest retailer at Hong Kong International Airport, has been invited to join Virgin Atlantic's Upper Class Suite reward programme. This is the first time Virgin Atlantic has teamed up with an airport retailer for such a programme in Hong Kong.
Nuance-Watson is the only airport retailer chosen to join the reward programme. With its extensive range of shops, from luxury boutiques to essential outlets, Nuance-Watson will offer Virgin’s upper class passengers a wide variety of products and a world-class shopping experience.
This alliance sets the best example of cooperation between an airline and an airport retailer who together offer passengers a total travel experience starting even before the flight. With this reward programme, passengers can indulge themselves in classy outlets before boarding and enjoy more than just a relaxing, entertaining flight in comfort.
Adults flying Virgin Atlantic to Sydney and back in Upper Class Suite between March and December will be entitled to a HK$ 2,000 coupon to shop in an array of outlets atHong Kong International Airport operated by Nuance-Watson, including The Atrium, The Plaza, Temptation Duty Free, Sound & Vision, Bally, Bvlgari, Hugo Boss, Longchamp and Omega.
The programme will be publicised through an extensive media campaign including outdoor billboards, MTR trackside billboards, print advertisements and direct communications to Australian club members.
The Nuance Group is a CAPA Member. For more information on the Centre for Asia Pacific Aviation's membership service, please click the icon below.
Want more analysis like this? CAPA Membership gives you access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find out more and take a free trial.