Mexican airlines review Part 2: Is Interjet emerging as Mexico’s true hybrid carrier?
As Mexico's aviation industry continues to evolve post-deregulation, the country's largest carriers are working to entrench themselves in their respective business models. With Aeromexico clearly the country's full-service carrier and VivaAerobus and Volaris adopting more ultra low-cost strategies, Interjet is assuming the role of Mexico's hybrid carrier - touting both a more upscale product and lower costs.
Since its inception roughly eight years ago, Interjet has grown quickly, and is consistently ranked as Mexico's second largest domestic carrier behind Grupo Aeromexico. Now it seems as if Interjet and Volaris trade off for those rights as each carrier has dedicated some of its expansion to international markets. Interjet now serves four Latin American markets and five destinations in North America.
Interjet seems poised to solidify its hybrid model in 2014 as headlines have emerged that it is looking to align with foreign carriers and aims to keep its less-dense fleet configuration as Volaris adds seats to its Airbus A320s to further lower cost. It also continues to add smaller 93-seat Sukhoi Superjet 100s to its fleet, which reflects Interjet's strategy of offering its hybrid product in Mexico's smaller markets.
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