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LCCs losing domestic market share in Thailand, but steadily increasing international market share

3-Nov-2009

Thailand is an extremely challenging, yet potentially lucrative domestic market for LCCs, which have emerged in the country in the past six years. [3704 words]

Unlock the following content in this report:

Subheadings:

  • Traffic hurt by economic slowdown and political issues 
  • Thai AirAsia the largest LCC in Thailand
  • Thai AirAsia expecting profits in 2009
  • Thai AirAsia planning to expand regionally over the next five years
  • Expects to grow fleet to 25 A320s by 2011, 30 A320s by 2012 and 40 beyond this
  • Phuket to become Thai AirAsia’s second hub
  • Chiang Mai another focus city
  • Nok Air “buries the hatchet” with Thai Airways 
  • Nok to concentrate on Don Muang 
  • Nok Air targeting full year profit of USD6 million and 2 million passengers in 2009 
  • Short-term focus for Nok on the domestic market, but looking to relaunch internationally in 2011
  • Nok Air expands distribution methods
  • SGA Airlines to rebrand itself as Nok Mini
  • Thai Airways expects net profit in 2009; revenue boost expected in 2010
  • Thai Airways to focus on rehabilitation efforts over the next two years
  • Thai Airways boosting cash balance through share issue, debt conversions and loans
  • One-Two-Go no longer a separate entity; operates as an arm of parent company
  • Bangkok Airways not interested in alliance with Orient Thai Airlines/One-Two-Go
  • Bangkok Airways commences rehabilitation plan
  • Start-up: Happy Air targeting launch in 4Q2009

Graphs and data:

  • LCC capacity share within Thailand: Jan-Aug-2001 to Jan-Aug-2009
  • LCC capacity share within the Asia Pacific region: Jan-Aug-2001 to Jan-Aug-2009
  • LCC capacity share to/from Thailand: Jan-Aug-2001 to Jan-Aug-2009
  • Airports of Thailand (AoT) (Bangkok Suvarnabhumi, Bangkok Don Mueang, Phuket, Chiang Mai, Hat Yai and Chiang Rai Airports) domestic, international and total passenger number growth: Oct-2008 to Sep-2009
  • Thailand domestic capacity share by carrier (seats per week as % of total): Nov-2009
  • Thailand international capacity share by carrier (seats per week as % of total): Nov-2009
  • Thai AirAsia financial highlights for three months ended 30-Jun-2009
  • Non-traditional distribution methods in the Asia Pacific region: Oct-2009
  • SGA Airlines route map: Oct-2009
  • Bangkok Air strategy
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