Jetstar Pacific faces a branding problem
The Civil Aviation Authority of Vietnam (CAAV), part of the Ministry of Transport (MOT), has decreed that Jetstar Pacific Airlines is to be prohibited from continuing to use the Jestar name and logo, with the carrier reportedly instructed to develop a new brand and new logo to meet requirements of Vietnam’s Commercial Law, Competition Law, Aviation Law and Intellectual Property Law. [1270 words]
Unlock the following contents in this report:
- Jetstar Pacific critical of decision, but willing to cooperate to solve the impasse
- Branding controversy ill-timed, as fleet enhancements underway and airline moves to profit
- Asian routes are the key to the Jetstar Group’s growth
Please login to continue reading or find out more about CAPA Membership below.
This content is exclusively for CAPA Membership Subscribers
CAPA Membership gives you the latest aviation news and alerts, access to CAPA articles, reports, and our leading aviation data with optional premium add-ons.