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Jetstar Pacific faces a branding problem

17-Nov-2009

The Civil Aviation Authority of Vietnam (CAAV), part of the Ministry of Transport (MOT), has decreed that Jetstar Pacific Airlines is to be prohibited from continuing to use the Jestar name and logo, with the carrier reportedly instructed to develop a new brand and new logo to meet requirements of Vietnam’s Commercial Law, Competition Law, Aviation Law and Intellectual Property Law. [1270 words]

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Subheadings:

  • Jetstar Pacific critical of decision, but willing to cooperate to solve the impasse
  • Branding controversy ill-timed, as fleet enhancements underway and airline moves to profit
  • Asian routes are the key to the Jetstar Group’s growth
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