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Jetstar Pacific battle with VietJet Air intensifies as Bangkok and Singapore routes are launched

Analysis

Vietnamese JV Jestar Pacific is pursuing further expansion as the LCC enters the highly competitive Ho Chi Minh-Bangkok market. Bangkok follows Singapore as Jetstar Pacific's first regular year-round international destinations.

This has been a breakout year for Jetstar Pacific following several years of virtually no growth. Over the last year Jetstar Pacific has added three domestic destinations for a total of 10 and entered the international market.

More new routes are expected by the end of 2014 as the carrier adds three more A320s for a total of 10 aircraft.

The expansion is the biggest response so far by its majority shareholder, Vietnam Airlines, to the rapid expansion of Vietnam's now largest LCC VietJet Air.

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