My Account Menu

CAPA Login


Register to trial CAPA Membership!

“Flybe to the Moon...” Behind the UK airline's massive Embraer order

21-Jul-2010

Flybe has propelled itself into a whole new ballgame, following a "substantial" agreement with Embraer to purchase up to 140 88-seat E175 and E-family aircraft, with the first delivery (of the firm orders) scheduled for Sep-2011 through Mar-2017. The order comprises 35 (firm) E175 aircraft valued at USD1.3 billion, 65 options (USD2.3 billion) and 40 purchase rights (USD1.4 billion – making USD5 billion in total). The carrier says this "provides a platform for Flybe’s expansion into Continental Europe.” Having once been given little chance of success as a too-vaguely defined ‘hybrid’ airline, Flybe now claims to be Europe’s largest regional airline and the UK’s largest domestic airline with over 25% market share. It is now set to export a proven business model into continental western Europe. The big question is: as it pokes its nose above the radar, can Flybe sustain the inevitable added competition? [1996 words]

Unlock the following content in this report:

Subheadings:

  • Two-type fleet strategy
  • Hybrid airline seeks hybrid aircraft (Must be environmentally friendly!)
  • UK cross country air services under threat by rail obsession; hence Europe the expansion target
  • Adaptable and niche-oriented, but added competition now inevitable
  • Strategic alliance with Air France
  • Does Flybe's balance sheet support the order?

Graphs and data:

  • Flybe aircraft fleet and orders (prior to Embraer order): Jul-2010
  • Flybe destination map: Jul-2010
Please login to continue reading or find out more about CAPA Membership below.
This content is exclusively for CAPA Membership Subscribers

CAPA Membership gives you the latest aviation news and alerts, access to CAPA articles, reports, and our leading aviation data with optional premium add-ons.