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Etihad offers new Premium products – confidence that the good times are returning?


Coinciding with Etihad Airways’ London Heathrow move from Terminal 3 to Terminal 4 on 30-Sep-2009, the airline will open a new airport lounge, and has introduced new First class onboard suites on the route, in a dramatic escalation of premium market competition with British Airways. [1157 words]

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  • But yields have a way to go to match such confidence
  • Especially as deals are offered to counter the seasonal downturn
  • The forthcoming winter schedule period maintains Etihad’s bullish profile
  • New Chicago service and codeshare arrangements extend Etihad’s reach

Graphs and data:

  • Etihad Airways annual passenger traffic (millions): 2004 to 2009
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