A&F Aviation Co, Ltd (A&F Aviation), owners of what is soon to be Japan’s first full-service low-cost subsidiary airline, announced today, 24-May-2011, that their airline will operate under the brand name “Peach”.
According to the company, in which All Nippon Airways has a 33.4% stake, in partnership with Hong Kong Investors First Eastern (33.3%) and Japan’s Innovation Network Corporation of Japan (INCJ), the name was “chosen for its symbolism as a well-known and much loved fruit that symbolises longevity, energy and happiness across Asian countries”.
On the same date, A&F Aviation Co becomes 'Peach Aviation Ltd'
Peach will operate with low-cost 10 Airbus A320 aircraft leased from GE Capital, “to tap regional demand for leisure travel including”. Scheduled to commence operations later this year, the airline aims to be carrying 6 million passengers by 2015. It will be based out of Kansai International Airport.
All Nippon Airways’ website discreetly makes no mention of the LCC.
Picture of the original Peach Air
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