Alitalia's 2013-2016 industrial plan, Part 2: Infrastructure partnerships and loyalty programme

In Part 1 of our report on the Alitalia Group's 2013-2016 Industrial Plan, we considered the first two of four strategies identified: the redefinition of the roles of Alitalia and Air One on short/medium haul and the expansion of its intercontinental activities. In Part 2, we attempt to assess its objectives around the other two elements of the Plan, on which it has given fewer details.

These two areas are collaboration with infrastructure partners (including a focus on intermodal connections with high speed rail) and the development of its MilleMiglia loyalty programme. In identifying high speed rail and the opportunities presented by better exploitation of its FFP as strategic priorities, Alitalia has shown some innovative thinking.

However, its profit targets to 2016 are far from ambitious and the Plan needs reinforcement if it is to become the much needed catalyst to provoke more radical change that is necessary to restore Alitalia's competitiveness.