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AirTran Airways introduces seat-back advertising


AirTran Airways has announced plans to introduce seat-back advertising across its fleet of 138 Boeing aircraft. Advertisements, sized at 2.5 inches by 9 inches, will be placed on the bottom of seat-back tray tables within weeks. AirTran VP Marketing and Sales, Tad Hutcheson, justified the move, stating “you see it for anywhere from 30 minutes to an hour, depending on the length of your flight. It gets a lot of impressions”. [893 words]

Unlock the following content in this report:


  • Forms a new marketing partnership with Skywest Airlines
  • Expands services to Orlando and launches the next fare sale

Graphs and data:

  • Air Tran share price growth: Jan-2009 to Oct-2009
  • AirTran Airways daily operations from Milwaukee: Nov-2009
  • Skywest daily operations from Milwaukee
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