WOW air is a Icelandic low-cost carrier which commenced operations on 1-Jun-2012 from its base at Keflavik International Airport. The airline plans to fly to cities in Denmark, France, Germany, Poland, Spain, Switzerland and the United Kingdom with A320 aircraft.
Fleet: 2 x A320-200
CEO: Baldur Baldursson
- Copenhagen Airport
- Lyon-Saint Exupery Airport
- Paris Charles de Gaulle Airport
- Berlin Brandenburg Airport
- Cologne Bonne Airport
- Stuttgart Airport
- John Paul II International Airport Krakow-Balice
- Warsaw Chopin Airport
- Alicante Airport
- EuroAirport Basel-Mulhouse-Freiburg
- Zurich Airport
- London Stansted Airport
Location of WOW Air main hub (Reykjavik Keflavik International Airport)
LCCs will continue to evolve into hybrids of the original core model. CAPA and OAG consider WOW Air fits the LCC profile and it is included in our reporting on this basis. Please note: when reporting for an airline is changed from or to LCC the historical data is not affected and it can lead to a distortion in the current reported data. Contact us if you have any queries.
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Icelandair recently announced planned capacity increases for 2014, with two new routes to North America and one new route to Europe and additional frequencies on two North American and eight European routes. This will grow its international flight schedule by 18%, on top of 16% planned growth in 2013, and take Icelandair’s international passenger number’s to 2.6 million in 2014. Looking further out, it has ordered 16 Boeing 737 MAX aircraft to add to its fleet from 2018 to 2021.
Part of one of Europe’s more profitable airline groups, Icelandair’s success in recent years owes much to its use of its Reykjavik hub to capture passenger flows between North Europe and North America. However, the global financial crisis and the heavy losses of 2008 and 2009 remain fresh in the memory. Moreover, although its markets are relatively less penetrated by LCCs, the environment is likely to become increasingly competitive. In terms of unit costs, Icelandair is efficient, but not low-cost. It cannot afford to stand still in this respect.
Iceland’s de facto national carrier is operating the largest schedule and the largest fleet in its 75-year history after increasing frequencies on existing routes, adding a ninth North American gateway and placing into service additional Boeing 757s. Icelandair commenced a four times weekly service from Reykjavik’s Keflavik International Airport to Denver in Colorado on 11-May-2012, expanding its network in North America to nine destinations (two in Canada and seven in the US). The new route to Denver is an extension of Icelandair’s expansion strategy which builds on the country's geographical location mid-way between North America and northern Europe.
The airline’s predecessor Loftleidir pioneered sixth freedom rights and low-fare trans-Atlantic travel via Iceland in 1953 and in 1990 Icelandair was the first airline to offer scheduled trans-Atlantic flights on a 757. Icelandair now operates a single fleet of 757s aircraft across its entire international network, spanning 22 destinations in Europe and North America. The single-type fleet creates significant cost efficiency in terms of maintenance and training for crew and engineers.
Located in the North Atlantic Sea, the Republic of Iceland's aviation market, like its volcanic geography, is constantly evolving. An increasing number of LCCs are attempting to enter the market. Iceland’s visibility increased significantly in the past few of years - for the wrong reasons - as the volcanic eruptions of the unpronounceable Eyjafjallajökull volcano caused mass-disruption for the European air transportation industry and as the national economy faced meltdown during the global financial crisis.
Aviation in Iceland is in the headlines again. From Jun-2012, a new LCC WOW Air is launching operations from Reykjavik Keflavik International Airport, the country’s main international gateway and home for national carrier Icelandair and Iceland Express, currently the sole LCC in the Icelandic market. WOW Air plans to operate two 158-seat A320 equipment leased from Avion Express, a Lithuanian cargo and charter carrier.
The carrier’s initial network will consist of 12 services to destinations across Europe including Alicante, Basel, Berlin, Cologne, Copenhagen, London Stansted, Lyon, Paris, Stuttgart and Zurich. WOW Air’s first service will be three times weekly Reykjavik Keflavik-London Stansted commencing 01-Jun-2012.
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