- CAPA Analysis
- Schedule Analysis
- Cargo Analysis
- Route Maps
- Fast Fact Report
- IATA Code
- ICAO Code
- Corporate Address
- Aeropuerto de Monterrey, Terminal C, Zona de carga
Carretera Miguel Alemán Km. 24
Apodaca, Nuevo León, México
- Main hub
- Monterrey Escobedo International Airport
- Business model
- Low Cost Carrier
- Domestic | International
- Airline Group
- Part of Grupo Viva
VivaAerobus launched its first services in Nov-2006. The Mexican low-cost carrier operates from its main base at Monterrey Escobedo International Airport providing domestic services to Mexican Tier I cities and leisure destinations as well as to the US. The carrier also operates to other smaller regional centres. VivaAerobus was formed as a result of a strategic alliance between Grupo IAMSA, one of Mexico’s leading bus transportation providers and Irelandia, the investment vehicle of the Ryan family- founders of Ryanair. Irelandia has also been involved in starting sister carrier, VivaColombia, with both carriers forming part of multinational airline group; Grupo Viva. The airline currently utilises a mix of both Boeing 737 and Airbus A320 aircraft and is undergoing transition to an all-A320 fleet, expected to be complete by 2016.
Location of VivaAerobus main hub (Monterrey Escobedo International Airport)
LCCs will continue to evolve into hybrids of the original core model. CAPA and OAG consider VivaAerobus fits the LCC profile and it is included in our reporting on this basis. Please note: when reporting for an airline is changed from or to LCC the historical data is not affected and it can lead to a distortion in the current reported data. Contact us if you have any queries.
299 total articles
57 total articles
Roughly three years after the debut of the second airline member of the Viva Group, VivaColombia, Costa Rica has emerged as the base for the third airline VivaCam. The new airline is initially focusing on low cost service to Central America, which has little LCC penetration. Economies in that region are also stronger than most countries in South America, which means that residents in the region are more readily incentivised and able to travel.
The establishment of VivaCam is another step towards the Viva Group establishing itself as a pan-Latin American LCC entity after injecting LCC competition into Mexico and Colombia with the establishment of VivaAerobus and VivaColombia. However, the current Viva airlines have no coordination, and it is uncertain whether VivaCam will initially seek to cooperate with its sister airlines.
However, VivaCam will source aircraft from other Viva airlines. VivaAerobus placed a hefty Airbus narrowbody order in 2013, which will no doubt serve as resource for growth among all the Viva airlines, whatever growth trajectory each airline adopts.
Conditions in Mexico’s aviation market continue to improve as domestic passenger growth remains steady. The stabilising conditions are helping Mexico’s two publicly traded airlines Aeromexico and Volaris regain some lost ground with unit revenues and yields.
One major challenge that remains for those airlines is the rate of depreciation of the MXP against the USD, which was 26% at the end of 3Q2015. Aeromexico and Volaris seem to be weathering the effects of the depreciation as their profits and revenues grew steadily in the quarter.
Both Aeromexico and Volaris feel confident that the improvements in the Mexican market will continue as their respective outlooks for 4Q2015 remain stable. Volaris has expanded its domestic supply growth targets for 2015 as some markets show strong demand from passengers switching from bus travel.
A promising transborder push by VivaAerobus has become short lived, leaving the Mexican low cost carrier with only one US route. With the recent suspension of Cancun-Houston, six US routes that VivaAerobus launched over the last year have now been axed.
On most of the routes VivaAerobus faced formidable competition from both large US global network airlines and Mexican rivals Aeromexico, Interjet and Volaris. VivaAerobus’ international passenger numbers have grown at a steady clip in 2015, but its larger rivals Aeromexico and Volaris have also directed most capacity growth this year to international operations, particularly to the US.
VivaAerobus’ decision to end transborder routes occurs as the Viva Group is reportedly aiming to launch a third affiliate in Costa Rica by the end of 2015. Presently there is no coordination between VivaAerobus and the second airline created by the group VivaColombia, so it remains to be seen if the new airline will have any effect on VivaAerobus’ network strategy.
Mexico’s domestic aviation market appears to be undergoing a slow and steady recovery, reflected in healthy passenger growth of roughly 12% for 1H2015. Economic indicators are generally trending in the right direction, although conditions still remain choppy.
Low-cost airline Volaris has a reasonably positive view of the domestic market, and is opting to increase its capacity on some routes in 2H2015. Its yields are continuing on a positive trajectory as Mexico’s largest airline Aeromexico posted a decline in yield and unit revenues for 1H2015. But Aeromexico has inherent strategic benefits, including a leading position at Mexico City Juarez International Airport, and a deep partnership with Delta Air Lines for added connectivity within the domestic market, and on US transborder routes.
Domestic market share allocation among Mexico’s largest airlines remained fairly stable year-on-year for 1H2015, with no major jumps by a single airline. Much untapped demand remains in the market place, but it remains to be seen if four major airlines are required to absorb that demand.
Mexican low cost airline Volaris is continuing both domestic and international expansion during 2015, but adhering to previous projections that the bulk of its capacity growth will be deployed into international markets, including its first flights outside the US transborder market.
Domestically, Volaris appears to be increasing its competitive overlap with VivaAerobus, the smallest of the four largest Mexican airlines, adding some routes where VivaAerobus previously held monopoly status, from bases where it can leverage positions of strength.
Volaris seems well positioned to take advantage of a still-slow recovery in Mexico’s domestic market while branching out internationally where it can gain more yield traction to strategically diversify its network into markets ripe for low cost service.
Cautious optimism remains the underlying theme in the Mexican domestic market as conditions, while improving, remain fragile. After battling depressed yields for a good portion of 2014, Mexico’s two publicly traded airlines Aeromexico and Volaris are posting gains in yield growth, albeit from a fairly low base.
The improving conditions in Mexico’s domestic market are reflected in 12% passenger growth for the first four months of 2015 to a respectable 11 million, with each of the country’s largest airlines maintaining their respective market share year-on-year.
International passenger growth among Mexican airlines jumped 18% during the first four months of the year as Aeromexico and Volaris in particular direct the bulk of their planned 2015 capacity growth to international markets to offset some of the pricing weakness that remains in Mexico’s domestic market.