Virgin Samoa, formerly Polynesian Blue, operates services between Samoa, Australia and New Zealand. The carrier is 49% owned by the Samoan government, 49% Virgin Australia and 2% Samoan business interest(s). The carrier was created by a pioneering JV agreement between the then Virgin Blue and the Samoan Government and took over the international routes of former flag carrier Polynesian Airlines.
Location of Virgin Samoa main hub (Apia Faleolo Airport)
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Virgin Australia has completed its brand consolidation with V Australia and Pacific Blue adopting the name Virgin Australia while joint-venture carrier Polynesian Blue has been re-branded as Virgin Samoa.
Virgin Australia has announced the introduction of a new fare structure, which the airline claims will deliver “innovative pricing together with greater flexibility, simpler choices and better value”. The revised structure is part of the overhaul of the Virgin brand and a key step in simplifying another fragmented part of the company’s product.
Having made a substantial profit of GBP60 million in 2008/09, one that put rival British Airways firmly in the shade, Virgin Atlantic had to report a loss of GBP132 million in 2009/10 – a loss equivalent to BA's, allowing for their comparative size. For the 12 months ended Feb-2010, Virgin reported an operating loss of GBP132 million, compared with a profit of GBP60 million the previous year as revenues fell by 8.6% to GBP2,537 million. This, despite airline operating costs reducing by 8%. The results were not directly influenced by cabin crew strikes at BA, which commenced in Apr-2010 but they could have been influenced indirectly, for example by passengers switching bookings in anticipation of a strike. If that was the case, the result is worse than it first appears.
Virgin Blue delivered a better-than-expected result in the six months to Dec-2009 (1HFY2010), returning to profitability in a challenging operating environment, aided by strict cost control efforts and improved domestic yields. The carrier reported a net profit after tax of AUD62.5 million (USD55.8 million) in the six months ended Dec-2009 (1HFY2010), for a net margin of 4.1% (compared to a net margin of -7.5% in the previous corresponding period).
Pacific Blue, the Virgin Blue Group’s offshore arm, announced a major expansion of international services between New Zealand and Australia, adding new services to Sydney from Wellington and Queenstown, and Brisbane from Dunedin.
Virgin Blue reported a full year net loss of AUD160 million (USD132 million) in the 12 month period to Jun-2009 (for a net margin of -6.1%), on the lower end of its AUD160-165 million forecast, hurt by falling passenger demand amid the "toughest operating conditions” in its nine year history and one-off costs (AUD74 million) associated with the launch of its long haul V Australian operations.
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