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Based in Taipei, Mandarin Airlines is the domestic and regional subsidiary of China Airlines. Using a fleet of Embraer regional jets, Mandarin Airlines operates services within Taiwan and throughout Asia.
Location of Mandarin Airlines main hub (Taichung ChingChuanKang Airport)
248 total articles
11 total articles
A proposed regional alliance amongst SkyTeam's Greater China members – Taiwan's China Airlines, China Eastern, China Southern and Xiamen Airlines – may appear to be a niche strategic move in the small but highly profitable and expanding Taiwan-mainland China market.
Yet the alliance is also indicative of the growing trend for North Asian airlines to combine their strengths against imposing competitors, namely Air China and Cathay Pacific.
The alliance would account for about half of the capacity between China and Taiwan, a valuable market which is continuously expanding under tight control and route delegation. Its share on certain key business routes, like Taipei-Shanghai, would be even higher. Further airline strength and capacity will pressure Hong Kong-based carriers, which once had a healthy business of carrying passengers between China and Taiwan via their hub.
This weekend’s re-election of a Chinese Nationalist Party (KMT) President in the Republic of China (Taiwan) is good news for airlines operating between Taiwan and the People's Republic of China.
Since non-stop cross-straits services began in 2009, airlines from both sides have profited from a relaxation in access, with steep gains in direct city pair operations.
There had been concerns that a loss by President Ma Ying-jeou would mean his liberal attitude to relations with the mainland would be reversed under a Democratic Progressive Party (DPP) government. It was President Ma’s influence that helped remove restrictions on direct flights.
The KMT’s win should more or less mean business as usual – and a continuation of the expansion of cross-straits air travel.
Taiwan's airlines are gearing up for a boom in visitors from Mainland China. Taiwan’s Transportation and Communications Minister Mao Chikuo has urged Taiwanese carriers to purchase more aircraft before the number of Mainland tourists permitted to visit the island increases from 5 million presently to 10 million p/a over the next three to four years. While the demand will no doubt be captured predominantly by the nation's two major carriers, EVA Air and China Airlines, some of the nation's smaller carriers are also targeting rapid expansion in the months and years ahead on cross-Strait and near-international routes.
China’s second-tier carriers are hard at work at present, rapidly expanding their domestic and (in some cases) international route networks. However, the vast majority of these airlines are now doing so under the control of the "Big Three" carriers and/or HNA Group, as consolidation accelerates in China. As such, China’s airline evolution is at a very interesting stage. Where previously the major airlines: 1) established considerable branch carrier networks to serve diverse geographic areas in China; and 2) eliminated brands of the acquired airlines, they now appear to be looking more strategically at segmenting the market, retaining the second-tier carrier brands, particularly those focused on tourism/leisure markets.
The first half of 2010 is shaping up as a critical period for cross-Strait air service expansion. Carriers on both sides remain hopeful that there will be further progressive liberalisation of access arrangements on the route, to enable carriers to capitalise on the massive market potential for business and leisure travel between the two markets. Taiwan’s Civil Aeronautics Administration (CAA) Director General, Lee Lung-wen, has recently stated Taiwan hopes to double direct services to Mainland China from the current 270 to more than 540 weekly services, although a timeframe was not disclosed. If this were to occur, it would represent another significant step up in capacity between the two and further re-shape aviation traffic flows and strategy in North Asia.
Taiwan and Mainland China launched regular (scheduled) cross-Strait services on 31-Aug-2009, ending a six-decade absence. It is a major step forward for relations across the Taiwan Strait and comes at a crucial time for airlines on both sides that are feeling the effects of dramatically weakened demand on international routes.
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